Privacy Policy
The "Smart Plus” Privacy Policy was updated in March 2025.
Thank you for using the "Smart Plus". The "Smart Plus" is an application developed by Shanghai MXCHIP Information Technology Co., Ltd. (hereinafter referred to as "MXCHIP") for controlling and managing smart home devices. MXCHIP attaches great importance to the protection of your personal information and privacy. In accordance with local legal requirements and industry standards, we use excellent technical means to provide protection measures for your personal information. Please read our privacy statement carefully before using the "Smart Plus" application and services. You can also view this statement at any time in the "Profile" -> "About Us" -> "Privacy Policy" section of the "Smart Plus" application.
I. How We Collect and Use Your Information
The purpose of collecting and using your personal information is to provide you with products and services. You have the right to choose whether to provide personal information to us. However, in most cases, if you do not provide the necessary information, we will not be able to provide you with the corresponding services.
1. Account Information
To use the "Smart Plus" services, you need to register a "Smart Plus" account. We will collect your username and password. This is for logging into the "Smart Plus" service, conducting identity verification, and obtaining corresponding access rights. We will collect your mobile phone number, which is used to activate the account during registration and to verify your identity when retrieving a forgotten password or changing your password, ensuring that the operations are performed by you. All the above information is stored securely in an encrypted form on our servers and transmitted between the server and your mobile device.
If you do not provide the "Smart Plus" account information, you will not be able to use the "Smart Plus" services.
We also collect the user nickname and avatar information you provide to present a more friendly user image.
2. Device Connection and Management Information
In order to discover and connect smart devices to your home network and bind them to your account, we need to collect and use the following information:
• WLAN network information: SSID, WLAN password, MAC address of the router.
• Bluetooth information: MAC address of the Bluetooth.
• Smart device information: Device model, device MAC address, device serial number, device ID.
• Mobile device information: Mobile phone model, operating system version, screen size and resolution, region and language settings, mobile phone hardware identifier.
WLAN network information, Bluetooth information, and mobile device information are only used locally on the mobile phone and smart device and will not be transmitted to the server.
In order to properly organize and manage your devices, we may collect information such as the personalized names of your home, rooms, and devices provided by you.
3. Device Control and Monitoring Information
In order to control your smart devices and monitor and display their operating status to you, we need to collect and use the following information:
• Smart device information: Device model, device MAC address, device IP address, device serial number, device ID, device location.
• Device operation information: Switch status, operation parameters, alarms, and faults.
For the following types of smart devices, we may also collect specific device operation information:
• Lighting and electrical equipment such as bulbs, switches, and sockets: Power consumption of the device.
• Environmental adjustment appliances such as air conditioners, heaters, fans, dehumidifiers, and humidifiers: Environmental temperature and humidity information collected by device sensors; power consumption information, etc.
• Health - related appliances such as air purifiers and water purifiers: Air and water quality, water consumption, etc. collected by device sensors.
• Bathroom appliances such as smart toilets, bathroom heaters, and warm air fans: Environmental temperature and humidity information collected by device sensors; water and power consumption information.
4. Device Sharing Information
We support sharing your devices with other users you specify, or vice versa, sharing other users' devices with you, so that you can control the same device in the same way and view the device's information and operating status. To this end, we will collect the user accounts of the other party and the information of the shared devices.
5. Smart Scene Information
We support automatically controlling the operation of devices under specific conditions you set. In order to achieve these smart scenes, we may collect and use the following information:
• The triggering conditions and logic of the smart scenes you set.
• The region and geographical location, and time zone information of you and your devices, so as to obtain local weather, time, and other information.
• Information collected by your independent sensors or sensors embedded in smart devices.
6. Application and Device Upgrades
In order to keep the "Smart Plus" and your smart devices running in the best condition and provide you with the latest functions, we will periodically upgrade the "Smart Plus" application and the firmware of your smart devices. To achieve the upgrade function, we will collect the following information:
• Smart device information: Device firmware version number, device model, device MAC address, device IP address, device serial number, device ID, device location.
• Mobile device information: Version number of the "Smart Plus" application, mobile phone model, operating system version, region and language settings.
II. Storage of Your Personal Information
According to the relevant laws of the People's Republic of China, your personal data will be stored on servers located within China. MXCHIP will not transfer your personal information across borders to countries and regions outside China.
III. How We Share Your Information with Third Parties
We use some products and services provided by third parties in the "Smart Plus". These products and services may exist in the form of cloud server docking, SDK and API calls, or plugins. MXCHIP Information selects third - parties with strict protection of personal information for cooperation and reaches agreements on data protection and processing with them. However, the "Smart Plus" Privacy Statement does not apply to these third - party services. MXCHIP Information reminds you to read the privacy policies of third - parties carefully.
1. We use the location service of your mobile phone system: Location information is used for weather services to obtain local weather. For Chinese sites, Accuweather is used to implement the push service. You can refer to the Accuweather Privacy Policy.
7. Tmall Genie Smart Speaker Service: We only provide the function of voice - controlling your devices through the Tmall Genie smart speaker after your authorization. You can refer to the Tmall Genie Privacy Policy. The "Smart Plus" application and server will not store any of your voice data.
8. Alibaba Cloud Living IoT: We use Alibaba Cloud IoT for Life components to manage your smart devices. The Alibaba Cloud IoT for Life SDK may obtain the unique identifier of your mobile device, the SSID of the WLAN network, and the network name. You can refer to the Alibaba Cloud Legal Statement and Privacy Policy.
9. Mob Push Service: We use the MobPush service to push messages to your mobile phone in cases such as device sharing, third-party login, and changes in system maintenance and operation. To this end, Mob may collect your mobile phone's system operation information, network status information, iOS advertising identifier (IDFA), international mobile equipment identity (IMEI), anonymous device identifier (OAID), international mobile subscriber identity (IMSI), application list information, and base station information. You can refer to the MobPush Privacy Policy.
Messages are displayed in the message center of the application or the mobile phone notification center. You can turn off the "Smart Plus" notification push in the notification center of the mobile phone system settings. After turning it off, you will no longer receive the above - mentioned message notifications, which may cause inconvenience to your normal use in specific situations.
10. Alibaba Cloud Short Message Service: We use the Alibaba Cloud Short Message Service to send short messages to the mobile phone number you registered, which are used for functions such as identity verification and notification of important messages. You can refer to the Alibaba Cloud Legal Statement and Privacy Policy.
11. Tencent Application Crash Analysis Log Service: We use Tencent's Bugly service. When the application crashes abnormally, the key program operation logs will be uploaded to the Bugly server for analysis and repair, so as to improve the "Smart Plus" application and make it serve you more stably. The data we upload does not contain any of your personal information. You can refer to the Bugly SDK Privacy Protection Statement.
12. com.tencent.smtt (TBS; Tencent Browser; Tencent X5 Browser): We use the TBS Tencent browsing service function to provide users with browser browsing functions. To this end, we may collect your mobile phone device identifier and device information. You can refer to the TBS Developer Service Agreement.
13. Quick Login: We use the Mob Second Verification service to quickly log in by identifying the user's mobile phone number. To this end, we may collect the mobile phone's device identifier, networking information, and IP address. You can refer to the Mob Second Verification Service Agreement and Privacy Policy.
IV. Your Rights
1. Application Permissions
The "Smart Plus" application requires your permission to obtain the call permissions of the mobile phone device to collect the necessary information and complete specific functions.
• Location permission: Used to determine your geographical location, obtain local weather information and display it in the application, and at the same time trigger the correct automated intelligent strategies.
• Camera permission: Used to scan the QR code on the device body when manually adding a device.
• Album reading permission: Used to select the specified picture from the album when you set your avatar.
• Bluetooth permission: Used to automatically search for nearby Bluetooth - enabled devices when adding a device and to transmit device information and local WLAN information via Bluetooth.
• Message permission: Used to push in - app notifications, alarms, and other messages to you.
• Storage permission: Used to write program operation records. When the program encounters an exception, records are written to assist in investigating the cause of the exception and improving the program design.
*For Android users, when you grant the Bluetooth permission, the location permission is also granted simultaneously. This is a design of the Android system.
We will request your permission when using the permission for the first time. You can also change your permission settings at any time in the application permissions of the mobile phone system. Turning off the application permission will cause the functions and services that depend on it to fail to operate normally. However, we will not prohibit you from using other functions of the "Smart Plus" that are not related to this permission just because you refuse to grant the permission.
2. Accessing and Changing Your Personal Information
You can view and change your personal information at any time in the "Profile" -> "Personal Settings" section of the "Smart Plus" application.
You can also view and change the information of your devices, or unbind and delete devices in the "Home" -> "Devices" -> "Device Details" section of the "Smart Plus" application.
You can also view, modify, and disable smart strategies in the "Smart" section of the "Smart Plus" application.
3. Deleting Your Personal Information and Revoking Consent
You can delete the personal data stored locally on your mobile phone by the "Smart Plus" application in the "Storage" section of "Application Management" in the mobile phone system. However, this will not stop the "Smart Plus" from continuing to collect your personal information during operation based on your consent.
You can uninstall the "Smart Plus" application on your mobile phone. The personal data stored locally on your mobile phone by the "Smart Plus" application will be deleted simultaneously during uninstallation. The "Smart Plus" will not continue to collect your personal data after you uninstall the application. However, the data saved on the server before uninstallation will continue to be retained for the period described in Chapter II of this statement.
You can delete your "Smart Plus" account in the "Profile" -> "Personal Settings" -> "Delete Account" section of the "Smart Plus" application. When deleting the account, the personal data and device data stored locally on your mobile phone by the "Smart Plus" application, as well as the personal data and device data stored on the "Smart Plus" server, will be deleted and cannot be restored at your request. MXCHIP Information reminds you to consider carefully before choosing to delete your account.
You can also revoke your previous permission by "Turning Off Permissions" in the application permission list of the "Smart Plus" application in the mobile phone system settings. We will no longer collect and use your personal data. However, the data previously saved locally and on the server will continue to be retained. After you revoke your consent, the "Smart Plus" may not be able to continue to provide services that rely on the relevant data.
V. Personal Information of Minors
MXCHIP does not collect the personal information of minors. Therefore, the "Smart Plus" does not provide services to minors without the consent of their legal guardians. If you are a minor under the age of 18, you need to obtain the consent of your legal guardian for this privacy statement.
VI. Exceptions
You are fully aware that, according to the laws of the People's Republic of China, the following situations do not apply to this privacy policy. MXCHIP has a legal obligation to provide your personal information to judicial and government functional departments without your consent under the following specific circumstances:
1. Major events related to national security, public security, public health, etc.
14. Related to criminal investigations, prosecutions, trials, and executions.
15. When it is related to safeguarding the life, major property interests of the personal information subject or others, or related to the public interest, and it is difficult to obtain consent from the person himself/herself.
16. Other laws, regulations, and administrative regulations require MXCHIP Information to disclose personal information.
17. The "Smart Plus" may also collect and process information that has nothing to do with individuals and cannot be identified to specific users. For example, the number of times a certain function is used in the application, the activation and usage volume of a certain model of device in a certain region, etc. Such statistical information does not belong to personal information. MXCHIP Information does not need to follow the privacy statement when collecting and using such information and does not need to obtain the consent of users.
VII. Contact Us
If you have any questions about our privacy policy or any issues regarding the way and process of our collection and use of your personal information, you can contact MXCHIP through any of the following methods:
1. Send an email to privacy@mxchip.com
18. We will answer your inquiries and questions seriously and professionally and, within the scope permitted by law, reply and resolve them within 15 working days. For important matters such as changing or deleting personal information, we will need you to provide further information to confirm your identity. If you are not satisfied with our handling, you can report and file a complaint with the relevant network supervision department.
19. The contact address of Shanghai MXCHIP Information Technology Co., Ltd. is: 9th Floor, Building B, No. 2145 Jinshajiang Road, Putuo District, Shanghai, with a postal code of 200333.
Thank you for trusting and using [Smart Plus].